About VBSAA

A jewelry house,
built by hand.

Our Story

VBSAA is a designer, manufacturer, and wholesaler of fine diamond, gold, and silver jewelry — a family house guided by a single promise: you dream it, we create it.

We began behind the scenes — designing and manufacturing pieces for retailers and jewelers who needed craftsmanship they could trust. Over the years that quiet work grew into a full collection of our own.

Every piece is made in-house, from the first sketch to the final polish. We work in solid gold and sterling silver, set with hand-selected diamonds and colored stones. Nothing is mass-produced.

Today we serve boutiques, retailers, and private clients across New York, New Jersey, and beyond — both through our ready collection and through custom pieces made entirely to specification.

We firmly believe our customers deserve more creative choices, unique designs, and truly personal service — and everything we make follows from that.

In case you were wondering
V B S A A

VBSAA is an acronym of my name and my family — my husband and my children. It is a family house in the truest sense: every piece we make carries our name, and the care that comes with it.

— Varsha

Peridot Amethyst Bar Earrings — 18K Yellow Gold with peridot & amethyst
Craftsmanship

We still work
at the bench.

Design, modeling, casting, setting, filing, and polishing — each step handled by our own craftspeople, each building on the last.

Nothing leaves the workshop without a final inspection. It is a standard we hold on every single piece.

Custom pieces are typically completed in a few weeks, from first sketch to finished piece.

Materials

What we work in,
and how.

Precious metals

We work in 10k, 14k, and 18k gold and 925 sterling silver — materials chosen to hold their value and their finish.

Diamonds & stones

Hand-selected diamonds and colored stones, set with precision. We source with care and stand behind every setting.

Made in-house

Design, CAD, casting, setting, and polishing all happen under one roof — no outsourced assembly, no shortcuts.

Custom & wholesale

From a single custom piece to a full wholesale program, we produce to specification for retailers and private clients.

Work with us

Let’s create
something together.

Request access to view the full portfolio, or reach out directly to discuss a custom design or wholesale program.

VBSAA Inc.